3 Key Abilities of a Mineral Program

Feb 02, 2021


Things to consider.

As you consider a mineral program for your cow herd, there are 3 key things to consider:

  • Bioavailability
  • Palatability
  • Weatherability


Are the ingredients in the mineral biologically available to the animal?  The source or form of the trace mineral impacts the ability to be absorbed and utilized by the animal. Trace minerals are critical to reproductive performance of the cow and health of the herd.  Research has shown a return on investment of feeding a more bioavailable trace mineral source to your cow herd.


The goal is to have the cow consume the mineral at the recommended feed rate. If the result is not enough intake, then the cow won’t get the benefits of the mineral program.  Conversely, if the cow overconsumes, this results in additional mineral cost.  Therefore, it is important for you to consider a mineral which can deliver consistent intake at the desired amount.


Losses to wind and weather are costs you cannot afford when you are investing in a mineral program. Also, if the mineral bricks up when wet this can reduce consumption of the mineral and result in additional loss of nutrients to the cow.

Purina offers several mineral options and we have conducted research and invested in technology to incorporate these abilities in all our minerals offerings.  Please work with your local Premier nutritionist to determine which option best fits the needs of your beef cow herd.

Amy E. Radunz, Ph.D
Purina Beef Technical Consultant 


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Yes. Rootworms. The populations of our despicable perennial pest of Continuous Corn are back and predicted to be stronger than in 2020, according to a risk assessment study conducted by Bayer CropScience in 2019 and 2020. Bayer’s analysis of 1440 fields across a 12 State area showed the continued enlargement of rootworm “hot spots” across Eastern Iowa, Northern Illinois, and Southwest Wisconsin. Their data essentially places the entirety of the Premier Cooperative trade area into a Moderate Risk or High Risk category for damaging populations of corn rootworm in 2021. 

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