Selecting Biologicals | Winfield United Bioverified Designation

WinField® United BioVerified™

The biologicals market is growing rapidly in both size and number of products available, making it increasingly hard to know what works, which products are worth the investment, and how to place for best results. To help our customers navigate this new world, our Premier Agronomy team will be using the WinField® United BioVerified™ designation to help simplify biological recommendations.

The WinField United BioVerified designation was created to give a clearer reference point when selecting and recommending biologicals by highlighting biological products WinField United has vigorously evaluated based on four key criteria. This designation is the industry’s first transparent vetting process for biologicals. In 2024, a total of 11 products, ranging from plant growth regulators to soil activators, were selected for the WinField United BioVerified designation. As the market grows and products are introduced or improved, the designation will evolve.

Biological products are evaluated on the following criteria:

• Uniqueness: This considers how a product fills a need in the marketplace, is differentiated from other available options or is applied in a different way.
• Agronomics: The product must have extensive data to prove it works and brings value to the field. Data can come from a combination of sources: the WinField United Answer Plot® field testing system; and/or the Innovation Center in River Falls, Wis., where 3D imaging equipment is used to help identify product impacts faster in a controlled environment; and/or by analyzing broad data from a third-party vendor using the same protocol and rigor WinField United uses for its primary research.
• Operational Alignment: This criteria considers factors such as handling, shelf life, application options, tank-mix compatibility and more.
• Economics: This category evaluates the channel’s return on investment potential for each product to help determine if a product makes business sense for their operations.

This is a great tool to help simplify the biologicals market. If you have any questions on the BioVerified designation or biologicals in general, please contact your local Premier agronomist.
 

Ken Jahnke

Division Sales Manager