Premier Co-op announced today that it has joined the TruTerra network. Truterra is an agricultural sustainability business that offers consultation, tools and solutions for the ag and food value chain. As a market leader, Truterra works with farmers and their ag retailers to support farmers at every stage of their sustainability journey to improve the agronomic, economic and environmental sustainability of their operations for the long term.
Being part of the Truterra network will allow Premier Co-op to offer local producers Truterra’s foundation of insights, data and products. This could help farmers manage risk and maximize natural resources to generate a return on investment. Through Truterra, producers are also better positioned to access opportunities to be rewarded for stewardship, including carbon and emerging ecosystem services markets.
"By joining the Truterra network, we are positioning to offer our members new market opportunities that are emerging with the public and private sector funding to incentivize members who adopt practice changes. Getting our members access to these programs is part of our cooperative's vision to be the leader in our trade area by looking for opportunities to better serve our customers,” said David Fiene, chief operating officer of Premier Cooperative.
“With the addition of Premier Coop to our ag retailer network, Truterra is able to expand its footprint in Wisconsin and provide more farmers with the tools and opportunities needed to advance their conservation journey,” said Tom Ryan, president of Truterra. “We’re proud to work with ag retailers like Premier who support farmers with their on-farm stewardship.”
Truterra will help Premier producers determine if they qualify for opportunities to earn money by improving their stewardship. In 2021, Truterra launched their soil-based carbon credit program, and in the first two years of the program, farmers have been paid over $9 million for more than 462,000 metric tons of carbon.
For more information about working with Premier Coop and getting access to new offerings through Truterra, please visit www.premiercooperative.com or www.truterraag.com.
About Premier Cooperative
Premier Cooperative is a locally owned and controlled business. Our purpose is to provide farm and urban customers with quality products and friendly knowledgeable service at competitive prices that will enhance customer profitability and keep Premier Cooperative financially strong and growing. Premier Cooperative will be the leader in our trade area by looking for opportunities to better serve our customers through adopting new technology, increased efficiencies, employee development, customer education, and timely investments. We will continue to meet the changing needs of our customers. We will be an asset to our communities and be good stewards of the air, land, and water.
About Truterra, LLC
Truterra is a leading sustainability solutions provider, advancing and connecting sustainability efforts throughout the food system at scale – from farmers to ag retailers to value chain collaborators including food and fiber companies. Truterra positions farmers for success by providing them tools and resources to establish a stewardship baseline, track progress on every field they farm, access conservation resources and prepare for ecosystem services market opportunities. The Truterra™ network brings together the best in agricultural technology and precision conservation to drive sustainability across the food system, feeding people, safeguarding the planet and supporting farmer livelihoods. Truterra was launched in 2016 by Land O'Lakes, Inc., a member-owned cooperative that spans the spectrum from agricultural production to consumer foods.
